Small Business Management — Module 4: Marketing, Selling Online & Exporting
About Course
A good product nobody hears about stays on the shelf. This module takes it to customers in Botswana and beyond.
Marketing, Selling Online & Exporting is the fourth of five modules in Small Business Management: Production, Value Addition and Export. It is built for people who make, grow or process something in Botswana, or run the services that producers need.
In seven lessons with Prof. Kitso you choose a brand and a target customer, plan a month of posts on the right platforms, take product photos and a 30-second video, run an advert on P50 a day and count what comes back, get found on Google and get paid by mobile money and WhatsApp, sell to shops and wholesalers, and work out a landed price for selling under SACU, SADC and the AfCFTA.
Every lesson has drawn diagrams, worked numbers in Pula and two practice boxes you can tap. The field tasks: a content plan, a product video and a priced export enquiry.
The module ends with a quiz with full explanations and your Market Launch Pack, marked by your teacher. Pass both to earn your Module 4 certificate.
Built, developed and assessed by qualified teachers. Aligned with HRDC priority skills. Stadira Training Institute, BQA-registered Consultancy, Reg. No. CON501, Gaborone, Botswana.
Course Content
Lesson 1 · Brand and target customer for a product
Lesson 2 · Social platforms and a simple content plan
Lesson 3 · Photos, Canva and a 30-second video of your product
Lesson 4 · Adverts on P50 a day: write it, boost it, count what comes back
Lesson 5 · Get found and get paid: Google Business Profile, mobile money and WhatsApp selling
Lesson 6 · Selling to shops, wholesalers and other businesses
Lesson 7 · Selling beyond Botswana: SACU, SADC and the AfCFTA
Check your learning · Quiz and assignment
Earn a certificate
Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.
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